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Mattermost Branding and Naming Guidelines

The Mattermost branding and naming guidelines are intended to help keep users safe and to support the development of community integrations through a set of consistent guidelines for use of the Mattermost name and brand.


Mattermost Visual Design Guidelines

Mattermost User Experience

For details on the visual design of the Mattermost user experience, please see: https://docs.mattermost.com/developer/fx-guidelines.html.

Naming Usage Guidelines

Using the Mattermost name is generally fine so long as it’s used in a non-commercial way and does not imply endorsement by Mattermost, Inc.

Naming Integrations

The following guidelines are intended to help developers of Mattermost integrations offer clear, consistent naming across the broader community.

  • IMPORTANT: Please do not start with or use the name “Mattermost” for your integration as this may confuse users on where to find support.

Community projects may be named using “for Mattermost”, for example:

Alternatively, community projects may concatenate names containing Mattermost, for example:

  • Matterbridge – is a Mattermost bridge connecting with IRC
  • Mattersend – is a Mattermost integration for sending webhook events

Exception: Please don’t use the name “matterbot”, as that is an internal service under development.

When there are multiple open source projects for similar Mattermost integrations we ask our community to include the owner of the repo, for example:

Product Description

Below are optional product descriptions that can be used when referring to Mattermost from other open source projects or commercial 3rd party integrations.

General Mattermost Description

When developing a Mattermost integration, the following description can be used to describe Mattermost:

Mattermost is an open source Slack-alternative built for enterprise. Thousands of companies use Mattermost for secure, compliant workplace messaging across web, PC and phones with archiving, search, corporate SSO, and integration with hundreds of third-party applications. Available under MIT license in 16 languages, Mattermost offers peace-of-mind, value, control, and freedom from lock-in for organizations around the world. Learn more at https://mattermost.com/.

Mattermost Team Edition Description

When redistributing the open source Mattermost Team Edition binary, the following description may be used:

Mattermost Team Edition is an open source, self-hosted alternative to proprietary SaaS messaging. Mattermost brings all your team communication into one place, making it searchable and accessible anywhere. Deploys as single Linux binary on MySQL or PostgreSQL under an MIT license from mattermost.com/download.

Mattermost Enterprise Edition Description

When redistributing the commercial Mattermost Enterprise Edition binary, the following description may be used:

Mattermost Enterprise Edition is a secure, configurable, highly scalable enterprise messaging for private clouds offering corporate directory integration, advanced access control, performance monitoring, multi-factor authentication, compliance and auditing support, and sophisticated configurations for horizontal scaling and high availability deployments.

Mattermost Enterprise Edition is free to use in “team mode” and is functionally equivalent to the open source Mattermost Team Edition, with the added benefit of being able to enable advanced enterprise features with purchase of an annual subscription.

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